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HERE I HAVE TWO ADDS BOTH FROM THE SAME COMPANY BUT WITH DIFFERENT MARKETING TECHNIQUES. BOTH OF THE ADDS HAVE THE SAME HOOK WITCH IS "CIROC PERFECTLY SMOOTH." THE TARGET AUDIENCE I THINK IS DIFFERENT FOR THE TWO ADDS. THE TOP ADD MIGHT BE TRYING TO SELL THERE PRODUCT TO A YOUNGER TYPE OF PERSON THAT LIKES BEING AROUND PRETTY WOMEN. IT SEEMS LIKE THE TOP ADD IS MEANT FOR A YOUNG MAN. THE BOTTOM ADD I THINK TARGETS ADULTS THAT WISH TO DRINK SMOOTH TASTING VODKA SO MAYBE LIKE OLDER PEOPLE. ANOTHER THING THAT IS BEING SOLD ON THE TOP ADD IS SEX APPEAL AND LAUGHTER, AND ELEGANCE. THE BOTTOM ADD IS ALSO TRYING TO SELL STYLE BECAUSE OF HOW THEY ARRANGED THE BOTTLES AND THE COCKTAILS.